Update Spring/Summer 2008
Happy 20th to Minghini’s General Contractors Inc. and MS/A
It is with pride that during 2008 we are helping Minghini’s celebrate its 20th Anniversary under the ownership and management of Craig and Berniece Collis with a congratulatory PR campaign. This is an anniversary year for Marketing Solutions (MSA) as well, since we have served as Minghini’s strategic marketing partner for the past two decades! Basically we got involved when they purchased the business. Marketing Solutions has been the company’s consultant on every aspect of their marketing strategy from corporate branding and market research (including periodic image audits) to advertising and public relations campaigns.
Minghini’s 20th Anniversary Campaign will focus the business community’s attention on the company’s evolution and accomplishments through the use of seals, sponsored advertising, feature articles in regional and business newspapers and information in the company’s own collateral materials, including website ( www.minghinis.com), newsletter, ads, and events. Minghini’s Marketing VP, Berniece Collis, has embraced the power of good communications over the years.
Over the years, Minghini’s has garnered many trade and business awards, such as being voted the top commercial contractor in the Eastern Panhandle (the WV region to the northwest of Washington, D.C.), by the Martinsburg Journal’s readership, winning two Awards of Excellence for projects from the Associated Builders and Contractors of Cumberland Valley, not to mention the recent feature article on Berniece in a women’s leadership magazine http://www.journal-news.net/page/category.detail/nav/5101/PINK.html.
“Continuing to tell the impressive story of how a family-owned business maintains a leadership position in the regional commercial contracting market by focusing on client relationships and quality services will be an honor, Pnotes principal consultant, Mary Colburn-Green.
Partnerships Fredericton Signs 100th Partnership
MS/A has secured more than 100 NB partners for the NB Provincial Nominee Program that recruits Chinese entrepreneurs to invest, work, and live in the Province. The NB Director of KBL International Services plans to sign 25 – 30 more Chinese partnership for the Fredericton area in the near future bringing its total number of partnerships for NB to more than 550. Fredericton area and/or Charlotte County businesses interested in learning more about the program are encouraged to email inquiries to: partnershipfredericton_kbl@hotmail.com o call 506-529-8199. Partnership Fredericton’s office at 155 Smythe Street is open by appointment.
Strategic S.A. Affiliate
Marketing Solutions has always been involved in international work in addition to serving a select North American clientele. Mary Colburn-Green meets with Pablo Falconi, Director of Argency in Mendoza, Argentina. Mr. Falconi and his marketing agency ARGENCY (www.argency.com) will collaborate on strategic MSA projects centered in Argentina and South America.
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